As Canada joins countries around the world in building a strategy to meet its greenhouse emissions goals, the federal government has recently announced their two billion tree commitment. The goal? To strengthen our vast, healthy, and resilient forest ecosystems and mitigate carbon emissions by planting two billion trees in the next 10 years.
At the same time, companies, organizations, cities, and even celebrities who have similarly made commitments to curb, or in some cases eliminate, their contributions to climate change, are signing on in droves for a seemingly simple tactic to do so: buying carbon offsets. Offsets have become a wildly popular strategy in reaching net-zero targets, but they’re also hugely controversial. Carbon offset projects have a long history of over-promising and under-delivering, and they lack the transparency needed to truly prove that they’ve accomplished meaningful reductions in emissions.
At the intersection of these two strategies sits a local sustainability company, Wild + Pine, Canada’s first full circle, Nature-based Solutions carbon offset provider. Their innovative approach to carbon offsets is growing in popularity. Their strategy is simple – engage the business community in projects that translate into actual trees being planted and carbon offsets produced.
“When you look at a tree, you are looking at our most effective tool in the regulation of the carbon cycle to mitigate the effects of climate change,” said Chris Kallal, CEO and founder of Wild + Pine. “At Wild + Pine, we work on behalf of the environment and that means we’re transparent about the offsets we are offering to our clients. They’re able to see a real-world impact from their decision to partner with us.”